Quick Answer: What Is The Best Time To Send Out A Press Release?

How long should be a press release?

The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item).

That’s just three or four short paragraphs and a couple of of quotes.

If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story..

How often should you send press releases?

Frequently sharing your news is a great way to get a journalist’s attention and your brand name recognised. Sending a release every other week or once a month will help you become familiar in a journalist’s inbox. However, small businesses rarely have this amount of news.

When should I send a media alert?

A media alert should say when an event is, where it is, and what and whom reporters will find there. It should also offer a compelling reason for media to attend. Send your media alert a week in advance of the event. Then update it with any new speakers and re-send it a few days before the event.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

Is a press release free?

There are free press release distribution sites available, and there are also ones that charge a fee to get your press release published on multiple websites in your industry.

Which press release service is best?

2020’s 10 Best Press Release Distribution ProvidersEIN Presswire.eReleases.NewswireJet.24-7 Press Release Newswire.Linking News.iCrowdNewswire.PR Newswire.PRWeb.More items…•

How much does it cost to send a press release?

Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR newswire also has international distribution options.

What are three qualities of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

How far in advance should a press release be sent out?

3-5 daysIssue a press release 3-5 days before you’d like the coverage to appear. A deadline or the event date itself are timely, and therefore newsworthy. You can’t just announce your event and expect to get coverage, however (unless you live in a really small media market and you don’t have lots of local competition).

How do you ask for a press release?

Figure out which journalists will be interested in your story and find their contact details. Choose the best time to send your press release. Write your press release email (pr pitch) – make it attention-grabbing, short & simple (and without attachments) Follow-up if needed.

How many press releases are distributed daily?

However, with upwards of 30 million companies in the US alone, there’s a staggering number of press releases being issued each day, considering there’s only about 50,000 journalists to read them.

How do you write a strong press release?

Writing a Press Release in 7 Simple StepsFind Your Angle. Every good news story has an angle. … Write Your Headline. Your headline should grab the attention of your audience. … Write Your Lede. … Write 2 – 5 Strong Body Paragraphs With Supporting Details. … Include Quotes. … Include Contact Information. … Include Your Boilerplate Copy.

Where can I send press releases for free?

5 Truly Free Press Release Distribution ServicesOnlinePRNews.com’s plans range from free to $549 per release. … NewsWireToday.com’s free plan offers distribution to approximately 2,000 basic RSS feeds. … PRLog offers free press release submission to search engines and RSS feeds.More items…•

Should I send press release in Word or PDF?

First, a couple of don’ts: Please don’t attach the information as a word doc or pdf (yes, people still do this), or merely hyperlink to a press release posted online. Don’t clear your throat in the subject line– get straight to the point– and don’t shout at me with all-caps.

Who should you send press releases to?

The reporter who covers the release subject matter – business or health, for example — is usually the preferred contact, because you want to get the information into the hands of the person who can best use it.

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

What is a press release example?

The release starts with a video, using visuals to describe the story better than words ever could. The press release headline is also a good example: using facts like “$2 million” and “setting a record” makes the event seem significant, driving interest for journalists and the public.